Ralph Lauren recently put on a display at their flagship store Bond Street, London to celebrate 10 years of digital innovation.
The display see’s the store front being built up in stages and breaking apart to reveal all sorts of scenes from catwalks to live Polo footage with players literally leaping out of the building onto you laps. What was most impressive was the sharp detail of the display and how it really was hard at times to distinguish the builing from the 3D rendered graphics.
It defintely impressed us and we are always excited to see people pushing the digital boundries further. In terms of whether it’s a firstor not, we have seen similar effects used onthe cat walk and even by music pioneers The Gorrillas.
Take a look for yourself and let us know what you think?