Since launch, search engine optimisation (SEO) has been undertaken to build long-term organic rankings using a ‘quality over quantity’ approach. This has been combined with a range of quantifiable methods to boost traffic in the shorter-term, including pay-per-click (PPC), price comparison website feeds, HTML email marketing, social media, affiliate campaigns, flash banner advertising and a range of carefully targeted offline marketing activities such as print advertising.
Since being launched Blaze has experienced steady growth both in the United Kingdom and overseas. Despite seasonal peaks and troughs, overall turnover has increased ahead of traffic due to decreasing bounce rates and increased conversion rates achieved through enhanced website user-experience, and more effective on and off-site marketing.
Within three years, Blaze Sunglasses is turning a healthy profit, which has allowed us to add new product categories with the aim of expanding into new markets during the next 12 months. Our continued success throughout all areas of the business has also allowed us to pass on our real-world knowledge and experiences of commercially effective and ineffective e-commerce design, development and marketing techniques to our clients.