October 2010 marked the global release of the Nike Undercover Gyakusou collection. The range boasts technical precision whilst obtaining an intuitive function; attributes which are priceless to the athlete.
Directed by Jamie Morgan alongside Brandammo, the shoot took place in Tokyo with a view to capturing the essence of this dynamic and thriving city. The bustling city streets of the day, juxtaposed with the euphoric, seamless tranquillity of the night, highlights the collection’s suitability for all potential conditions which an athlete may encounter. The global campaign for the collection centres around a series of stills and motion clips which were also post-produced by the team at Brandammo.