Carbolic Smoke Ball were in need of a website refresh and approached Brandammo with an interest in the e-commerce framework Magento.
The name of the business derived from a very famous Victorian English law case. Brandammo played on this concept and reinforced the branding and concept through visual Victorian typefaces and imagery.
The end result was a more considered and stronger visual shopping experience with distinctive features backed up by the rich feature set of Magento.