FESPA (The Federation of Screen and Digital Printers Associations) represent the interests of screen and digital printers in 26 European countries and organises the industry’s largest global biannual exhibition.
Brandammo were approached to create the event branding for their 2010 show at the Messe, Munich. Following discussions with the client and due to the fact that the printing industry was suffering at the time due to the economic downturn, a superhero theme was agreed to promote the ‘power’ of printing. From the initial concept, our Surrey studio created a series of illustrations based around three characters - each one of which represented the three main areas of the industry (digital, screen and textile).