Dunlop Sport’s 2009 Aerogel 4D tennis racket range featured a brand new and innovative technology combining the world’s lightest solid (with a strength of 4,000 times it’s own weight) and unique four dimensional braiding for strength and stability.
To launch the range, Brandammo’s Surrey-based creative team were recruited to create a series of print advertisements featuring the Dunlop tour team to highlight the cutting-edge technology featured in the rackets. Following a shoot with the players, and working on the concept of ‘technology you can feel’, the team at Brandammo created a series of heavily stylised visuals highlighting the technology as an almost physical attribute that encompasses the player and improving their overall game.