Complete synergy across all promotional activity is key to truly effective brand communication, not only in relation to return on investment (ROI), but also in terms of being able to open clear, consistent and relevant dialogue with a specific target market. At BRANDAMMO, in addition to working to individual creative briefs, we specialise in providing fully integrated strategic marketing, design and production services to meet our clients’ short-term communication objectives and long-term strategic aims both on and offline.

What is Integrated Creative?

Following comprehensive research into a Company and its Market, ‘Integrated Creative’ is a holistic approach to marketing, design and production designed to promote clear, consistent and relevant brand communication to an audience in relation to business and/or commercial aims and objectives. Integrated Creative maintains total synergy of all internal and external communication both visual (design) and non-visual (marketing) whilst ensuring complete adherence to the all-encompassing brand strategy.

The Problem with Traditional Agencies

Traditionally, a fragmented creative services industry has been divided into specific disciplines whereby a client might commission one agency for web design, one for print design, another for post-production and one more for marketing. The problem with this approach is not only the cost of managing four (or more) agencies but inconsistencies that can arise which will not only hinder but have a detrimental effect on your brand, communication effectiveness and ultimately commercial success. Whilst this may not be immediately apparent, minor inconsistencies in language, tone-of-voice, design layout and composition, print finishing etc. will quickly add up to result in mixed messages, confusion, mistrust and ultimately rejection from increasingly savvy business and consumer markets.

Our Approach

At BRANDAMMO we have a wide range of in-house skills and expertise in all areas of marketing, design and production that allow us to provide complete end-to-end creative services to our clients. Whilst we understand that not all companies choose to work in this way, for those that do we offer complete management of the entire creative communications process - from market research, strategic planning and concept development to copywriting, design, technical development, media distribution, analysis and feedback.

Following initial meetings, where we aim to understand every aspect of a client’s business - how it operates on a day-to-day basis, products and services, competitors and aims and objectives - we assign an account team lead by a dedicated account manager who works closely with the client throughout the creative process.

As an Agency who make a point of keeping up to date with the latest developments across the creative services, we work pro-actively with our clients to keep them up to date with the very latest trends, techniques and opportunities to further position them above and beyond their competitors. An obvious example of this is in the area of Search Engine optimisation (SEO) where the parameters for success change on an almost weekly basis. To find out more about our approach and how we can work with you to take your Brand Communication to the next level please don’t hesitate to get in touch.