Branding and Brand Marketing

At Brandammo we understand that a brand is more than just a logo, it’s a collection of ideas and values built into a ‘story’ and encoded into a series of design elements. All of our work will inevitably require consideration of a client’s brand, but we also have a proven track record of developing and launching powerful brands for our clients that achieve real results worldwide.

Strategy, Planning and Campaign Management

Equally as important as implementation of a campaign is the strategy that drives it, ensuring objectives are met and greatest Return on Investment (ROI) is achieved. With experience in many fields of research and strategic planning for major brands on a global scale, Brandammo have the experience and skills required to ensure that every campaign, regardless of size and scope, achieves its maximum potential.

Web Marketing

Whilst our general marketing services include all aspects of brand communication including Strategic Planning, Implementation and Campaign Management, our online-specific marketing services also include Email Marketing, Banner Advertising, Affiliate Campaigns, Pay Per Click (PPC), Viral Marketing, Social Media Optimisation (SMO), PR and Search Engine Marketing (SEM).

Search Engine Optimisation (SEO)

Working in partnership with a number of industry-leading Search Engine Optimisation (SEO) companies, we are now able to offer our clients a wide range of award-winning SEO solutions. In addition to offering extensive post-launch support, Brandammo liaise with a dedicated team throughout the website development stage to ensure the best possible results post-launch.

Support Services

In addition to larger strategic briefs Brandammo are well equipped to offer ongoing Marketing support services on an ad-hoc basis to our clients. From proactive advice and consultation on the latest trends, technological advancements and developments to general everyday support in areas such as Proof-Reading, Web Text Optimisation, Media Advice and Training, Distribution, Campaign Monitoring and Analysis, Copywriting and much more.

Our Approach

With businesses today looking for increased efficiency and accountability and consumers becoming ever more cynical of traditional media marketing, a well-informed, strategic and creative approach to brand marketing is becoming increasingly important. Our unique multi-disciplinary approach in the fields of Marketing, Design, and Technical Development mean we are ideally placed to help our clients connect with their customers in new and exciting ways via campaigns both on and offline.

1. Discover

As with all of our services careful research both within the company and the wider market is essential to achieving the best possible results. From understanding where you are now we then move onto where you want to be (your objectives), through understanding your brand, your offer, your vision, your differentiating characteristics and, of course, your commercial goals. Once we have built up a complete picture of both where you are now and where you aspire to be in the future we can develop a strategic plan to help you get there.

2. Explore

Once the strategy is agreed we then explore the most suitable means of implementing the plan from a tactical campaign perspective. From more traditional forms of Print and TV Advertising to a more creative approach, drawing on experience in Branding, Web Marketing, SEO, Affiliate Campaigns, Social Media, PR, Sponsorship and even Guerrilla Marketing, we will consider every possible combination of methods according to available budget, timescales, the client’s brand and, of course, both long and short-term objectives.

3. Create

Once both strategic and tactical plans are in place we then combine with our creative, development and production teams to bring the campaign to life. Our project management team keep a close eye on the entire creative process ensuring the strategy is adhered to as well as ensuring deadlines are met and the client is kept up to date and informed throughout the creative stage of the project.

4. Implement

Upon sign-off of the creative we work closely with the client throughout roll out of the campaign, ensuring communications are implemented consistently and effectively across all media channels and achieve their full commercial potential.

5. Analyse

Our broad understanding of the entire marketing-mix across all media allows us to keep a close eye on the performance of the campaign in relation to the strategy and both strategic goals and tactical aims and objectives. This is essential, not only in terms of justifying your Marketing spend and Return on Investment (ROI) but also in allowing us to react quickly and effectively to ongoing feedback and analysis throughout the life of the campaign.