In what can be a relatively time consuming and potentially costly process, detailed planning and research is key to successful delivery of a production brief. Working closely with a client, we find that understanding their expectations (i.e. what they want to achieve) and working backwards through the process considering available resources and possible time constraints is the best way to ensure the brief is met on time and within budget.
The Right Team
Understanding the client’s objectives and creative variations between photographers and the support personnel is essential to assembling the right team for a shoot. Further consideration of studio set-up, locations, models, props, styling, lighting and equipment will all be finalised prior to a shoot based on practicability and other influencing factors.