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Brandammo do it again

It was great to see the amazing work of our creative team in this mornings edition of ShortList and the latest FHM. Dunlop asked Brandammo to develop and produce the ad campaign for their new Dunlop retro range. From the photo shoot, to the post production the brandammo team worked feverishly to meet and exceed client expectations. We hope you all like the ad’s

Vist www.dunlopretro.com for more on this range.

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Creative Use Of Video in Web Design

Over at Smashing Magazine, they have put together a showcase of good and not so good websites that implement full screen video backgrounds usually created in Flash and now HTML5, targeting more interactivity for users, at the same time promoting the company’s brand, product or service rather than just using a standard static background image.

Take a look at Creative Use Of Video in Web Design: Background Videos

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Is this the first 4D video?

Ralph Lauren recently put on a display at their flagship store Bond Street, London to celebrate 10 years of digital innovation.

The display see’s the store front being built up in stages and breaking apart to reveal all sorts of scenes from catwalks to live Polo footage with players literally leaping out of the building onto you laps. What was most impressive was the sharp detail of the display and how it really was hard at times to distinguish the builing from the 3D rendered graphics. Continue reading