Following 50 hours of judging from a panel featuring 40 key figures from across the industry, The Brandammo Dunlop Biomimetics campaign is on the official roll call of short listed nominees for the Best International Sport Marketing Campaign category for the Sport Industry Awards 2012.

The campaign was selected from a high standard of entries including all the big boys, and to have earned a place on the shortlist represents an immense achievement for Bill and the team.

We will let you know how we get on.